Released on = April 25, 2007, 3:24 am

Press Release Author = greensplash

Industry = Computers

Press Release Summary = According to recent government research, 70% of UK
businesses now have websites. However, those that do have websites may not be
maximising on their online opportunities if they do not keep their websites
up-to-date. Previously, professional content management systems were too expensive
for many SMEs. greensplash has launched a web content management system,
RefresherCMS, which is a cost-effective and user-friendly professional solution, at
last enabling SMEs to create, edit and manage their own website content.

Press Release Body = In March, the Office of National Statistics published a report
called "Digital age takes hold but some still miss out", which highlighted the gap
between the companies that have websites and those that do not. The report outlined
the business benefits of ICT investment, such as website ownership, suggesting that
those that do not own a website are missing out.

So, if your business is one of the 70% that has a website, does this mean that you
are maximising on all your business opportunities? If your business is one of many
that do not update their website regularly, then perhaps you too are missing out on
the benefits.

In the past, the options for updating the website were few. Businesses could update
the website themselves or pay a web designer - both potentially ineffective/costly
routes. The alternative was to use a content management system. While the best
solution technically, many businesses simply couldn't afford £10k+ for a content
management system. However, there are now more affordable options, which business
owners should consider if they are serious about communicating and interacting with
their customers.

Northwich-based design and communication agency, greensplash, has developed a new
content management system called RefresherCMS, which is aimed at small to medium
sized businesses that want a website with updatability functionality, but without
the barrier of the heavy cost.

RefresherCMS is part of a full service concept - website planning, design, branding
together with content management system capabilities. It will enable businesses to
update their own website without the need for HTML or web programming skills and
content can be published to the website through a web browser within minutes. In
addition, it is search engine friendly, assisting with search engine visibility of
the website and all its web pages.

Siu Wan, Business Development Manager at greensplash commented: "With RefresherCMS,
many businesses will finally be able to change their website to keep pace with their
business, keeping it fresh and interesting to encourage more customers to return to
their website. For such a feature-rich and flexible website solution, it is highly
cost effective and will help small to medium businesses to fully exploit their
online opportunities.

For more information on the new content management system, RefresherCMS, please
contact Siu Wan (Business Development Manager) on 01606 884123 or visit
www.refreshercms.com.


Web Site = http://www.refresherCMS.com

Contact Details = Siu Wan
Business Development Manager
Paddock View
308 Chester Road
Hartford
Cheshire
CW8 2AB

T: 01606 884123
F: 01606 884212
E: siu.wan@greensplash.com